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During pledge audio, NPR One listeners will be able to tap on their screen and go directly to the pledge page as you've designated in Station Connect.
If you're looking to track donations direct from NPR One, you can use the same instructions for adding pledge audio and a pledge URL to NPR One, and input a dedicated pledge URL you only use for NPR One.
31% of NPR One users claim they are not broadcast radio listeners.
As we've discussed in this forum and at the Super-Regional meeting in November, a key aspiration of the NPR-Member station compact is to create a stronger digital network.
This goal is built around the strategic imperative that NPR and stations can forge a more coherent audience experience, deepen engagement, gather richer data and drive revenue by working together to build, feed and promote a common set of digital platforms and services.
Each month you download lists of emails of your NPR One listeners. That’s a question we heard from a lot of you at PMDMC in Boston.
As a network, we’re still figuring out how to best use these leads to turn NPR One listeners into donors. There is a sharp drop in performance once newscasts get over 5 minutes in length.
There are 4 content areas/buckets that stations will have the option to create local content for in NPR One. NPR One is a new digital listening app that will blend NPR and Member Station news reporting into a rich, localized, on-demand experience.