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22-Apr-2018 19:13

Developing local content – requires multi-lingual sites 5. Shifts in the product composition: more mobile access 5.Strengthening the legal and regulatory frameworks – high priority 6 UNCTAD (3) • • • Trade in ICT goods: Hit by recession; need Performance Improvement (worldwide). Global shifts boost South-South trade: Good news for emergent nations: BRIC economies 2. Implications of the crisis: US and UK, plus EU countries with open economies and highly developed financial sectors worst affected.Starting a download of information or an application 2. Locating information – for example an FAQ list or support document 4.Navigating from general to more specific information 5.Use conversion rates to drive action and decision-making in your analytics programme. com 26 Retention • Many studies assert that repeat Customers are more valuable than first time customers • See • • // How much loyalty is there in competitive markets – especially on the WWW? etc 33 New Visitors • • Direct measure of efficacy of reach (“new, first time ever” visitors) and acquisition • Often difficult where ISPs assign dynamic IP addresses Dependence: • How to determine newness and uniqueness of visitors?Conversion rates are an easy -to-understand metric, indicating whether a marketing campaign was successful, or not. With this information, and knowing your average order size, and competitors can accurately estimate your monthly revenue streams. A product sold today may be cheaper from a competitor next day 27 Life-Cycle and Analytics Life. • Use cookies: simple text file sent to client machine by server • Even with cookies, difficult to tell if “new” visitor REALLY is new to the site [Many people run maintenance software that empties cookies, caches and temporary files] • Only sure way to identify newbies: persuade them to log in – often impractical • Many authors reject using log-in strategies – seeing them as barriers to trade; many others reckon they identify REAL Customers (showing interest and initial commitment) 34 Ratio of New to Returning Visitors • • This is deemed a very good performance indicator (Peterson, 2007) New Visitors / Returning Visitors = Acquisition Mode Need to ensure direct comparability between new and returning visitors (over same period, day, time of day, etc) Example (Peterson): Weekly data: 100 new visitors, 50 daily returning visitors (summed over week) and 30 weekly returning visitors • 100 new visitors / 50 daily returning visitors = 2.35 Percentage of New Visitors • “perhaps the best measure of how effectively [one] is able to reach people on the web.

ICT use is mostly higher in urban than in rural areas (e. National ICT strategies: Many countries have them are they working 2. Creating skills – especially ICT skills: “Digital Divide” 4.Policy options: Differ according to stage of development 3. International connectivity challenge: problematic in many countries Future outlook and implications of the financial crisis: Who can say? Most studies show positive impact of ICT use on economies 2.



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