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By May 2013, Tinder was one of the top 25 social networking apps available on the web based on frequency of use and number of users.
Initially, instead of a swiping motion, users would click on either a green "heart" or red "X" to select or move on from the photos shown.
Rad has stated that the impetus for the app was his observation that "no matter who you are, you feel more comfortable approaching somebody if you know they want you to approach them." He believed that a "double opt-in" system could be created to potentially alleviate that stress.
Rad has also stated that Tinder filled a gap for social sites for meeting strangers, rather than connecting with people a user already knows.
Tinder is a location-based social search mobile app that allows users to like (swipe right) or dislike (swipe left) other users, and allows users to chat if both parties swiped to the right (a match).
The app notifies the user if they have been Super Liked with a blue border that surrounds the profile of the person who Super Liked them.